SportTechie — Super Bowl XLIX RSS



A Look Back at NBC’s Digital Marketing Tactics for Super Bowl XLIX

On Super Bowl Sunday, the New England Patriots and the Seattle Seahawks weren’t the only teams facing off. In the background, companies from across the country were battling for social media presence, as the event held in Glendale, Arizona was TV’s biggest occasion of the year. From small-time blogs to giant news sources, everyone was […]

Continue reading



Zebra Technologies Zoomed Player-Tracking Tech Forward for Super Bowl XLIX

One of the three most important technological storylines from this 2014 NFL season is Zebra Technologies’ RFID chips. From the outset, players have had to wear two tags inside their shoulder pads, provided they were in one of the 17 launch stadiums. This player-tracking technology was most visible during the NFL’s Thursday Night Football, where […]

Continue reading



How to Stream Super Bowl XLIX

In 2014, the Super Bowl telecast of the Seattle Seahawks’ victory over the Denver Broncos drew 111.5 million viewers, ranking it as the most watched television event in U.S. history. Even though it amounted to a fraction of the U.S. TV audience, Fox Sports GO live streamed the event online, with the average audience size […]

Continue reading




HeadSmart Labs’ Study Scientifically Demystifies Deflategate

That’s Thomas Healy, Founder of HeadSmart Labs, a Pittsburgh-based startup that focuses on concussion-related research, products, and procedures. Having previously deduced the invariable misuse pertaining to Riddell’s helmets that causes a safety risk, he’s taken matters into his own hands to quantitatively discern Deflategate–both instances, incidentally, directly involving inflation. The video above demonstrates how he […]

Continue reading