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Jan 28, 2016

Does Snapchat’s Super Bowl 50 Deal Signal A New Day In Advertising?

The Super Bowl is the biggest television event in the United States. Last year’s game was the most viewed program in US television history, averaging 114.4 million viewers and peaked at 120.8 million during the final minutes. These staggering numbers are why over the last 10 years the average price of a 30 second television […]

Jan 31, 2014

Tech Companies Taking a Pass at this Year’s Super Bowl

With Super Bowl XLVIII among us, the sports world is buzzing. Aside from exacerbated weather talk and the media hanging onto every word that is confidently spoken by Richard Sherman, Super Bowl commercials have the ability to make headlines of their own. Yes, this is one of the rare occasions when commercials are not an […]