ATLANTA — The Atlanta Braves and the builders of the new SunTrust Park brought the project to life during the venture’s nascent stages through virtual reality. Populous created SunTrust Park in virtual reality in order for both the company’s designers and the Braves brass to see the park, first-hand, in three dimensions before its actual construction, enabling both parties to […]
With SunTrust Park set to open in a matter of days, the Atlanta Braves will be reintroducing MLB’s Ballpark app to fans. According to Greg Mize, Director of Digital Marketing at the Braves, content within the app won’t just be baseball-specific, though. It is the first time Major League Baseball Advanced Media is allowing a MLB […]
The following interview is part of our ongoing Expert Series that asks C-level professionals, team presidents, league executives, athletic directors and other sports influencers about their latest thoughts and insights on new technologies impacting the sports industry. Name: Adam Zimmerman Company: Atlanta Braves Position: Vice President, Marketing Adam Zimmerman joined the Atlanta Braves in early January as the Vice […]
In a sport desperate to stay relevant with a group of people that increasingly don’t care about baseball, MLB stadiums have increased their focus on engaging that younger fan base, leading to an extra shot of technology into America’s pastime – for fans and the front office. Expanding from Sportvision’s work, Statcast provides detailed analytics […]
