Extreme Networks, which provides the in-stadium Wi-Fi connectivity for 28 NFL teams, has released data that shows Wi-Fi usage and fan engagement has skyrocketed in recent years for the Green...
This season’s NBA All-Star voting will be sponsored by, and in part conducted by, Google. The league announced a new multi-year agreement that begins with the opening of voting on...
Zwift, a virtual online indoor training platform for cyclists, has announced the formation of the first professional esports cycling league. The league is called the KISS Super League and its...
Lululemon has been testing an annual subscription plan that would merge its digital and physical footprints, offering users access to discounted shipping for online orders and access to exclusive yoga...
This SportTechie Legal article was written by Brian Socolow, co-chair of the Sports Practice Group at Loeb & Loeb LLP. This year, the NCAA launched partnerships with two global tech companies—Google...