Red Bull, as a brand, has never been one to be deemed as self-effacing. Rather, they have been bold enough to experiment as early adopters across the gamut of sports, especially non-mainstream ones. The foresight to imbue themselves into American soccer, eSports, and even ultimate frisbee denotes their commitment to emerging sports–building its own media […]
James Harden–and Steph Curry, for that matter–undoubtedly, is playing like a legitimate MVP candidate. Throughout this season, the Houston Rockets and their General Manager, Daryl Morey, have been campaigning for Harden as the favorite that should win this award. The lobbying hasn’t gone unnoticed, both from basketball circles and within the analytics community. The remaining […]
After a highly successful Kickstarter campaign ($121K for a $50K goal) and thousands of the finger pricks they hope to make obsolete, BSX Insight is preparing to ship their lactate-sensing calf sleeves to their early backers. Soon, these endurance athletes will be able to check their lactate threshold while running or cycling – without a trip to […]
Athletes train their bodies year round to enhance their speed, strength, and durability to gain a competitive advantage. These are the characteristics that make an individual stand out in any particular sport. But traits that go under the radar in most athletic competitions would be vision and hand-eye coordination. In certain game situations where millimeters […]
January 5. 2015 on a sweltering day in Perth, Australia during the Hopman Cup. World Number 1. Serena Williams has just lost the first set to Flavia Pennetta 0-6. So, in an effort to perk herself up, she asks the umpire if she is allowed a coffee since she forgot her usual one that morning. […]
