Gatorade’s NBA Partnership Focuses On Innovation, Not Just Rebranding
Gatorade getting involved with the NBA Development League gained attention for one reason: rebranding to the Gatorade League or G-League. The sports drink giant, however, had much more than naming rights in mind when it signed the deal. As part of the partnership, the G-League will be assisted by the Gatorade Sports Science Institute. It’s […]