Melbourne, Australia-based 776BC makes athletic apparel, mostly for runners and rowers, but now the company has pushed into the sports technology sector with its new Motion line. Two years in the making, 776BC’s Motion System hopes to help enhance athletic performance through the use of biomechanics. But Motion’s athletic tops and bottoms are not tech-filled […]
The MLB is one of the rare leagues that does not have its uniforms dominated by one of the sports apparel giants of today’s world. Although, to call Majestic Athletic a small company would be a complete misconception, given that their initial agreement with the MLB in 2005 was valued at $500 million. Get The […]
New technology from startup ventures is transforming the sports industry. The mission of this series will be to introduce startup companies in the sports technology space to a broader audience and allow CEO’s of new ventures to tell their story. Company: SidelineSwap CEO: Brendan Candon Headquarters: New York/Boston 1. What’s your elevator pitch? 140 character […]
It’s no secret that the world of athletic apparel has exploded over the past ten years. It’s gone from a small niche market aimed at athletes and high-intensity gym goers who wanted a piece of the well established Nike and UnderArmour names, to a category that has spurred an entirely new fashion term: athleisure. This […]
