Which Brands Have The Most Effective Sponsorship Portfolios? Data enables brands to make decisions more effectively. A recent Forrester study revealed that “companies with advanced analytics cultures averaged a 9.1%...
November 27, 2018, NEW YORK – SponServe, the global leaders in sponsorship activation management software, has been acquired by KORE Software, the global leader in business management software for sports...
Carrie Woodward is fully aware that in this day and age, the way Michelin connects with an audience that is younger and more diverse than ever before is critical. As...
In order to keep up with changes in consumer behavior, deals between sponsor brands and sports properties have begun to evolve, with new metrics and KPIs being incorporated to address...
Data provided by sponsorship valuation company Hookit shows how the College Football Playoff top six teams fared over the last week in terms of social media engagement. Hookit tracked the...