When something is being created in the Germany-based SPEEDFACTORY, you know it’s going to help on the field. Adidas has unveiled new, data-driven AM4MN (adidas Made For Minnesota) football cleats, customized for the greatest players in the world. AM4MN was produced while considering how a football player’s foot moves during play. They used athlete foot scans and […]
After adidas announced plans for its SPEEDFACTORY facility in Atlanta, which will allow the company to decentralize production and react faster to consumer needs in the U.S., the brand unveiled last week its first performance running shoe to originate from the initial SPEEDFACTORY in Ansbach, Germany. The adidas Futurecraft M.F.G. (Made for Germany) utilized ARAMIS […]
This section of SportTechie, “Sports Tech Wire”, contains original press releases issued by various companies and industry organizations. The releases are reviewed by the SportTechie editorial staff to ensure relevancy to the sports technology industry. For information and access, send your name and email address to info@SportTechie.com PORTLAND, Ore. – adidas today announced it will open a new footwear […]
From a start in a small wash kitchen in Bavaria, Germany, Adidas has grown globally. The company is now taking the initiative to move production back to its German headquarters by launching Speedfactory. Adidas was started by Adi Dassler, who wanted to provide athletes with the best possible equipment. Adidas has grown into the global […]
