Considering its roots as primarily a state-of-the-art ball-tracking technology, developed initially for tennis, soccer and cricket, Hawk-Eye Innovations continues to deliver game-changing results across the global sports market. Hawk-Eye, which was developed in 2001, became a wholly owned LLC of Sony in 2014. Since then, the many ways that the technology has developed and progressed […]
As content creators strive to capture defining and dramatic moments from every angle of live events, Sony Electronics continues to be an industry leader when it comes to delivering can’t-miss details to television audiences. Inside a sporting landscape where fans and game officials alike rely on instant replay to determine anything from whether a wide […]
Chances are if you’re a sports fan watching a live event on weekends – or any day of the week — there’s a strong likelihood that it is being shot and produced with professional equipment from Sony Electronics, the industry leader in offering video and audio technologies for sports video production. Whether it’s cameras, displays, […]
The following interview is part of our ongoing Expert Series that asks C-level professionals, team presidents, league executives, athletic directors and other sports influencers about their latest thoughts and insights on new technologies impacting the sports industry. Name: John Studdert Company: Sony Position: Vice President, Sales and Marketing As Vice President and General Manager for Sony’s broadcast, production and sports […]
This past weekend was the UFC 200 and unless you were one of the 18,202 attendees who made it out to Las Vegas, you either had to make the $59.99 purchase on pay-per-view or camp out at a local sports bar for a few hours to watch. This year UFC gave their fans a whole […]
