Formula 1 Shares ‘Great Moment’ With Snap Inc. To Attract Millennials
LOS ANGELES — Formula 1 and Snapchat have announced a new partnership to cover seven upcoming Grand Prix races on Snapchat’s editorial platform, Discover. It’s the first major digital collaboration that Formula 1 has undertaken. The content will be delivered through Snapchat’s “Our Stories” function of the Discover platform, which aggregates, curates and amalgamates Snapchats […]
