Specialized wearables such as smart athletic wear, connected sneakers and hearing-based wearables are expected to surge over the next four years, outpacing the growth of conventional fitness trackers. Connected clothes and ear-based wearables, coined “hearables,” are forecast to climb 550 percent over the next four years, from 4.5 million in 2018 to nearly 30 million […]
Under Armour’s revenue last quarter wasn’t led by its popular line of athletic shoes, apparel and accessories as the company continues to struggle from declining retail sales, but by a newer technology division that involves collecting athlete data. The company is looking to transition from a retail company into one of the world’s largest connected […]
Sensoria, the company behind a line of artificially intelligent sportswear, is launching its first branded running sneaker with built-in sensors that can help runners make tweaks to their stride to avoid injury. The company’s new sneakers will have three textile sensors built into the sole that can detect metrics about the way a runner’s foot […]
A fitness sensor that has been built into a number of smart garments that people use to monitor things such as heart rate during workouts, will soon also aid elderly people who are at a high risk of falling. Sensoria, a maker of smart sports bras, shirts and socks, as well as a running app […]
At its core, running is one of the simplest sports for anyone to participate in. The equipment is relatively basic, and you can do it basically anywhere in the world in different capacities. Of course, running at a world-class level takes a large scale commitment and tools needed to improve your performance, but running’s overall […]
