QR Codes: 5 Reasons Why Sports Brands Should Use Them
Are quick response (QR) codes worth it? That’s one question sports brands have been asking about the readable barcode system, typically scanned on mobile devices. Should sports brands be working QR codes into every day operations or is there just no use? The number of people with smartphones is increasing and with that, so is the use of QR codes. According to a report from ScanLife, QR code usage rose by 400% last year. So with the recent rise in popularity of QR codes, how should sports brands take advantage of the technology? The NBA was one of the first brands to take advantage of QR codes on a large scale. During the All-Star game last season, QR codes were...