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Sacramento Kings Are First In NBA To Use Fundraising With Facebook Live

The Sacramento Kings will be the first NBA team to use Fundraising with Facebook Live with a special livestream during a halftime performance from rapper Lil Jon at Wednesday’s season opener. During the performance, viewers will have the opportunity to easily donate directly to the American Red Cross to support relief efforts. The Facebook Live stream will enable the […]

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Spurs Pitched Austin As Tech Hub To Lure Iguodala From Warriors

The tech scene in Austin has been thriving for more than a decade, evidenced by the crowded hallways of the South By Southwest tech and music festival where Twitter blew up in 2007 and Meerkat (a rival to Twitter’s Periscope) stole headlines in 2015. Apparently it’s thriving so much, in fact, the San Antonio Spurs […]

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Sacramento Kings Unveil New Uniform With Augmented Reality App

The Sacramento Kings, whose new uniform design last season received rave reviews, are launching this year’s update with a twist — and a zoom and a spin and an in-home photo opp. Already ranked as SportTechie’s most tech-savvy franchise in sports, the Kings are launching their new Nike threads with an augmented reality feature in their […]

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Why Push Notifications Lead Fan Engagement For The Cavaliers And Kings

Considering he markets an NBA franchise in the midst of its third straight NBA Finals appearance and includes global icon LeBron James, Michael Conley — the Cleveland Cavaliers’ vice president of digital —  is rarely, if ever, short on material. But the value digital marketing professionals like Conley drives by engaging with fans has become […]

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