SportTechie — Running RSS



NOVA Running Jacket Illuminates For Safety With Push Of A Button

Designers at NOVA have created a solution alleviating dangers associated with late-night running. They are introducing the world’s first self-illuminating jacket which lights up at the press of a button. The jacket offers visibility at three settings: low, high and blinking. NOVA’s patent-pending LightGuide technology eliminates any need to carry a bulky flashlight during your […]

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Under Armour Technology, Not Apparel, Shines In Earnings Results

Under Armour’s revenue last quarter wasn’t led by its popular line of athletic shoes, apparel and accessories as the company continues to struggle from declining retail sales, but by a newer technology division that involves collecting athlete data. The company is looking to transition from a retail company into one of the world’s largest connected […]

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Blind Runner To Navigate NYC Marathon Wearing Haptic Device

On Nov. 5, tens of thousands of runners will line up on the Verrazano-Narrows Bridge in New York City, the starting point of the world’s largest marathon. Among them will be able-bodied runners, runners with prosthetic legs or other limbs, wheelchair racers, and a blind man wearing a vibrating device that will help him navigate […]

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KeenBrace Wearable Has Real-Time Injury Risk Assessment Analysis

Without a coach it’s hard to adjust a workout on the fly. Fatigue puts added stress on your muscles, but how are you supposed to know the small fix that might help? KeenBrace, a fitness wearable, can offer advice in real-time during activities like running, weight training and CrossFit. Depending on the exercise, the device […]

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Shapeheart Is A Heart Rate Tracking Armband With Phone Access

Company name: Founder(s): Headquarters: Website: 1. What is your elevator pitch? 2. Problem & Solution 3. Market – your target market and the overall market 4. Business Model – how do you make money? 5. Management Team – with titles 6. Financial Needs: are you currently looking for investment? Have you raised investment already? If […]

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