Brooks Running Company announced a partnership with HP and Superfeet that will result in an individualized performance running shoe — one that’s based on and responds to the runner’s unique biomechanics. The shoe will be available in June 2018, with each runner’s biomechanics captured via FitStation by HP. The first of their kind, the announcement […]
A British sportswear brand, inov-8, has become the first company to add the substance graphene to running and fitness shoes, thanks to a new partnership with the University of Manchester. A single layer of carbon atoms make up graphene, and these atoms are bonded together by what looks like a flat honeycomb pattern, which is […]
It’s not quite walking on water, but VIVOBAREFOOT and BLOOM will soon have athletes running on algae. VIVOBAREFOOT, a minimalist running shoe company based in London, has announced its partnership with BLOOM, an American plant-based materials manufacturer. The companies have collaborated to create the Ultra III, a shoe made from ethylene-vinyl acetate (EVA) foam. BLOOM’s EVA foam is derived […]
Under Amour has announced three new running shoes that will be added to its UA Record Equipped line. The new shoes are designed to provide runner with digital tools to understand recovery and maximize performance. The new line of shoes includes the UA SpeedForm Gemini 3 RE, UA SpeedForm Europa RE and UA SpeedForm Velociti RE. […]
