Adidas and adidas America filed a lawsuit against Asics America in Delaware federal court last week pursuing damages and royalties for infringements on 10 fitness tracker and fitness tracker-related software patents. Named alongside Asics in the suit is FitnessKeeper, a Boston-based technology company behind the popular application, RunKeeper. Asics acquired FitnessKeeper in 2016 for $85 […]
As the trend starts to solidify, yet another big sports brand has conformed to digital GPS tracking, with Asics purchasing the fitness app, RunKeeper. The app was founded in 2008 and has quickly grown into one of the most successful tracking apps in the world with 33 million followers globally. Get The Latest Sports Tech […]
What is an ultramarathon? An ultramarathon is a sporting event that is longer than the traditional marathon distance of 26.219 miles. This is a grueling event, as are most endurance sports. I ran a lot while in the Army and I’ve trained and competed in triathlons, but even they fail in comparison to an ultramarathon. […]
