The Opening Ceremony in Rio is now just three days away, and NBC is still making announcements about their already expansive coverage. Rio 2016 will not only be more digital than ever, it will also be NBC’s biggest push across social media platforms. NBC just announced their plan for a massive range of social media […]
For the first time, NBC, owner of the distributive rights of the 2016 Rio Summer Olympics, is releasing its vice-tight grip on providing content to other platforms. A partnership between NBC and Facebook, which also includes the Facebook-owned social media app, Instagram, will kick off prior to the Opening Ceremony on August 5. NBC will publish up to 20 […]
The International Olympic Committee (IOC) just announced the launch of the Olympic Channel. Their new over-the-top (OTT) service will be made available to a global audience on August 21st, directly following the Closing Ceremony in Rio. IOC’s free digital platform will feature year-round live sporting events, news, highlights and original programming, all centered around both the […]
NBC and BuzzFeed will be working closely together to help bring coverage of Rio 2016 to a younger audience via Snapchat. Their partnership was announced in late April, but with the Olympics just over two weeks away NBC’s BuzzFeed-curated coverage is almost here. NBC invested $200 million in BuzzFeed last year, and since then the New […]
Capturing every angle in the instant replay era that sport viewers demand is key in determining the outcome of a match or game. One missed call could be the difference between a win or a loss and FIBA, the International Basketball Federation, is not taking any chances. With the 2016 Olympics in Rio around the corner, […]
