Imagine having a piece of Lionel Messi’s cleats in the recycled fibers of yours; imagine never creating waste when you toss your old pair; imagine Adidas’ Sport Infinity. “Farewell to recycling—it is now time for infinity-cycling,” is how Adidas likes to say it. Sport Infinity, their newly-announced 3-year research program, aims to create a soccer […]
The Pac-12 has announced it is officially partnering with the Green Sports Alliance (GSA). The move will have the Conference join its twelve members with the goal to “measure their environmental performance, develop strategies and goals to reduce their footprint, monitor progress, and engage fans and communities in the process.” The Pac-12 has already built a reputation for itself as […]
Players, teams and leagues have become increasingly proactive in green initiatives. The benefits to the environment, coupled with long-term financial rewards, have led to a range of changes across the sports industry. From solar paneled stadiums to the use of recycled napkins, organizations are catching on to the evolving phenomenon at all levels. Technological advancements […]
