People don’t watch the Olympics in the same way they used to. Because of that, NBC Sports has come up with different ways to reach viewers, specifically the younger demographic. One partnership that came to fruition was with musical.ly, a popular mobile platform with entertaining short videos. And it delivered more than 25 million engagements […]
In the Winter Olympics, bobsled and skeleton is arguably the sport with the least margin for error. Americans Elana Meyers Taylor and Lauren Gibbs won the silver medal on Wednesday in the two-woman bobsled, just seven hundredths of a second behind the gold medal German team. In the 2018 Men’s Skeleton, less than one second separated gold […]
NEW YORK – Those who work in esports believe the gaming competitions could be added to the Olympics as soon as 2024, potentially exciting a new generation of viewers similar to the way snowboarding ignited a younger audience when it was added in 1998. A number of challenges, however, will need to be addressed before […]
Canadian speedskater Ted-Jan Bloemen won an Olympic gold medal on Thursday in PyeongChang with an Olympic-record performance in the 10,000 meters. He also skated to a silver medal in the 5,000 meters, becoming the first Canadian long track speedskater to win an Olympic medal since 1932. These aren’t the only things that make him special. […]
With luge competition in full swing at the Olympics this week and Chris Mazdzer becoming the first U.S. athlete to medal in the men’s singles, Stratasys is hoping its work with USA Luge last summer will contribute to additional success on the track. Stratasys partnered with the team to 3D print molds for customized parts […]
