The University of Michigan football program boasts a historic past, but they are only a year removed from major turmoil surrounding leadership and underperformance on the field. Since then they have hired a highly sought after coach and notable alum, Jim Harbaugh, as the head coach in 2015. The Harbaugh hiring is just part of […]
Professional athletes own some of the most incredible lifestyles imaginable, and twenty-first century technology has created windows into these lifestyles in many different ways. The likes of Instagram, Facebook, and Twitter have been in use by pros for years now, and give average fans the opportunity to observe a lot of things that players would […]
Is there anything more American than the life of Derek Jeter? Like most boys of a certain age (myself included), he grew up in a small town with a dream to play shortstop for the New York Yankees. By the sweat of his brow, the strength of his resolve, and the straps of his boots […]
The following was written by Joe Favorito. Joe has over 30 years of strategic communications / marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. He is a producer of award winning and cutting edge programs designed to increase ROI and minimize cost. It is no […]
The NFL Player’s Association recently launched Athlete Content and Entertainment (ACE), a new multimedia feature platform. ACE is designed as an avenue to share quality feature content about NFL players and their lives, with partners like Nike, Black Entertainment Television, and Bleacher Report. The ACE website, as it currently stands, has four feature stories created […]
