Full Swing Golf, an indoor golf simulation technology company, has received new investment from North Castle Partners and Topgolf, it was announced Wednesday North Castle CEO Chip Baird explained in a statement why the private equity firm meshes so well with Full Swing: “The foundation of the North Castle approach is to partner with exceptional management teams and industry professionals to unlock […]
Topgolf Entertainment Group (TEG) is taking all the right shots. TEG recently acquired Protracer, the company that developed the first technology to track the flight of a golf ball, display its flight path and analyze each shot. With its proprietary software,Protracer claims to be the only technology which, “actively tracks all ball flight paths across an […]
Although the PGA Tour dropped its long-time slogan, “Glory’s Last Shot,” late in 2013, it might not have had its last shot after all. The PGA has been pushing technological development aggressively as of late. In November 2015, it finally got the ball rolling towards the pin. The PGA and Microsoft agreed on a three-year […]
Pro golfers and amateurs can look forward to the launch of Shot Scope Technologies’ newest performance tracking wearable, Shot Scope. Shot Scope is a wristband that automatically tracks your golf game. The wearable will be launched to the industry on January 27 during the 2016 PGA Merchandise Show in Orlando. Shot Scope Technologies, headquartered in […]
One of the major goals of digital marketers in today’s sports world is to try to get fans to become free brand ambassadors by giving them something worth sharing on social media. A great example of this recently came from the PGA Tour who took a different route in order to incorporate fans and their willingness to share memorable […]
