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Jul 22, 2015

Real Madrid Forms Hi-Tech Partnership With EA Sports

EA Sports added another powerful soccer team to their ranks today, as they announced a partnership with Real Madrid C.F. The three-year agreement will see EA Sports become the exclusive video game provider for the club, and Real Madrid players will have more interaction than ever with the FIFA series of games. As a result, there […]

Jun 11, 2015

Nike Strikes Eight-Year Deal To Make NBA Jerseys

Beginning in the 2017-2018 season, there will be a different kind of swoosh visible on every NBA court. Just yesterday, the NBA and Nike penned an eight-year partnership that will see Nike become the exclusive apparel maker of the NBA, taking over from Adidas. As part of this deal, the NBA is allowing Nike to […]

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