Last December, Brooks Running Company partnered with HP FitStation and Superfeet to design running sneakers that can be customized to a runner’s exact foot size and running mechanics. Early next year, those shoes will finally make their way to runners’ feet. The running apparel company announced on Wednesday that it will introduce a shoe called […]
In the Middle Ages, knights had young—human—squires as personal assistants. In the modern age, most of us commoners rely on digital assistants such as Siri. And now, fans of polo, aka “The Sport of Kings,” will get the help of artificial intelligence, too. Oracle announced today that Heineken Urban Polo, a series of polo tournaments […]
The Kentucky Derby seems like a timeless horse racing tradition. This weekend, a large crowd dressed to the nines will be drawn to Churchill Downs in Louisville, Ky., and many others will be watching and betting on races from casinos and racetracks around the country. And this year, the race will be wagered on with […]
The Sydney Sixers are bringing Australian cricket into virtual reality. Working with Australian VR studio CatalystVR, the team, which competes in the domestic Big Bash League, gave fans a 360-degree match day experience at Sydney Cricket Ground, according to a release from Catalyst. But that was last year. Expanding on that move’s success, the Sixers […]
Cross-country skiing can seem to viewers on TV like a long slog along a snowy course. But the athletes taking on the grueling sport know there’s always a finish line they have to reach. With new technology from Proskida, those cross-country skiers will also know how to get to that finish line most efficiently — […]
