SportTechie — Opendorse RSS






Women’s Tennis Association to Build Athlete Brands Through Opendorse

The Women’s Tennis Association (WTA) has teamed up with social marketing platform Opendorse to build player brands through social media. The partnership represents the first time a centralized social media exchange platform has been used in women’s professional tennis. More than 3,200 athletes across the NFLPA, PGA Tour, New Jersey Devils, Clemson Athletics and Nebraska […]

Continue reading



Conference USA, Opendorse Partner To Build Brands On Social Media

Last spring, Conference USA had the idea of executing an athlete marketing campaign surrounding its conference basketball tournament. It took content from the league office and asked alumni to share it on social. It worked, though not having a concrete method in place to execute the campaign was a challenge. For that reason, they decided to […]

Continue reading