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Intel To Bring Esports To PyeongChang Before Winter Olympic Games

Intel announced on Friday it will bring esports to PyeongChang ahead of the Winter Olympic Games in February. As part of Intel’s technology partnership with the International Olympic Committee, Intel will deliver two gaming experiences to South Korea: the Intel Extreme Masters PyeongChang esports tournament featuring StarCraft II and a separate exhibition featuring Ubisoft’s action-sports title Steep Road […]

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Eurosport, Snapchat Partner For Mobile Olympics Coverage In Europe

It’s November, and the 2018 Winter Olympics in Pyeongchang, South Korea, are only three months away. Athletes are training vigorously, the host city is planning, and broadcasters like NBC are preparing to cover the 16-day event. In the meantime, another broadcaster, Eurosport, is creating strategic partnerships to reach the millennial audience in the Olympic Games’ […]

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Toyota Motorsport Designs Sled For Paralympic Champion

Andrea Eskau, a German Paralympic athlete, is the best in the world at what she does. Road cycling gold in Beijing, London and Rio de Janeiro along with biathlon and cross-country skiing gold in Sochi proves it. Over the last five years, Toyota Motorsport GmbH has played a crucial role in Eskau’s success. It designed the […]

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Olympics Stakeholders, NCAA Continue Discussions Surrounding Esports

Representatives of the Olympic Movement met last week in Lausanne, Switzerland at the Olympic Summit to discuss the future. Among areas of discussion was the development of esports and where it might fit into the Olympic picture. There were four main takeaways from the summit, the first being recognition of the strength of esports within […]

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