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Ahead Of NFL Draft, RB Nyheim Hines Joins Ninja To Sponsor NZXT

North Carolina State’s Nyheim Hines and PC-component manufacturer NZXT claim to have one important thing in common: speed. The NFL-bound running back, who ran the fastest 40-yard dash for a RB at the combine, has partnered with the company to promote its products. Step one: show everyone the joys of playing Fortnite on a PC […]

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NZXT Partners With Ninja, Eyes PC-Gaming Accessibility

For many gamers, building a PC is a right of passage. The PC-gaming community is a bit elitist, and for good reason — in esports, PCs are the gold standard — many gamers smirking down from above at those who play only on consoles. NZXT wants to change that. The computer hardware manufacturer is focused […]

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Why Fortnite Is Not An Esport Despite The Drake/Ninja Publicity

Last Wednesday, Drake joined popular Fortnite player Tyler “Ninja” Blevins on his Twitch stream to play a couple of Fortnite games. By the time the stream was over, Ninja had 50,000 new subscribers, had shattered the Twitch record for concurrent viewers on an individual stream with 635,000, and NFL player Juju Smith-Schuster and hip hop […]

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