In May 2006, Nike in partnership with Apple introduced the Nike+iPod Sport Kit, a wireless system that allowed Nike+ footwear to work seamlessly with consumers’ iPod devices. At the time, it was a revolutionary advancement for connected sport and fitness. Fast forward a decade and two of the world’s most iconic brands again shared the […]
Technology is changing the way individuals are working out. (Healthy Travel)
In such an increasingly mobile and connected world, many of our daily activities have been streamlined and made easier by the Internet and technology.
In fact, for some of us, it’s hard to imagine life without a smartphone. Our devices ensure that we are always connected, even when we’re away from home. Having access to the internet on the go is a convenience we’ve grown accustomed to, but how has it shaped the fitness industry?
Adidas’ miCoach Smart Run GPS will retail for $399 when it becomes available on Nov. 1. (Adidas)
Wearable technology is on the verge of becoming a multi-billion dollar industry before the end of the decade. A study by Juniper Research forecasts smart wearable devices to be valued at $19 billion by 2018.
In many ways, this emerging sector has already begun influencing the sports world. Its impact on the industry can be anticipated at all levels, from amateur to professional and youth to collegiate, and is beginning to profoundly change the landscape of sports. From the evaluation of an athletes’ performance, to the ways in which coaches train their teams, emerging technology’s role has become more defined.
