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Why Nike, Anta Are Using Proprietary Foam For Running Shoes

Runners have a couple of new running shoes to consider, and it comes down to the foam. Nike has announced the creation of its Epic React Flyknit sneaker that incorporates its new Nike React foam, designed to provide top-notch cushioning, impact reduction, energy return and a lightweight feel. The announcement stated that the foam was created […]

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Nike Uses Heat Maps To Develop New Flyknit Sports Bra

Nike is repurposing the Flyknit material it uses for sneakers into a sports bra — and it’s using a very technical process involving heat maps and digital body scans to do it.  Nike engineers and designers have put in more than 600 hours of biometric testing to determine how best to knit together materials for […]

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