Verizon Extends NFL Play to Foursquare; Lands Fios as Advertiser
(Mashable)
The expansion of NFL Play to FourSquare presents an opportunity for the NFL to solidify its relationship with fans in attendance, by giving them the ability to win prizes and contests only available via the app.
FourSquare simultaneously benefits from the $1 billion deal since it is poised to experience more traffic from people who may not have been active users, but decide to download the application in order to enjoy the rewards presented by NFL Play.