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The Evolution Of The Athletic Director As The World Gets Smaller

Athletic Director responsibilities are changing, and much of the role’s evolution can be attributed to new expectations around using technology to communicate. Just like today, the success of ADs 20 years ago depended on their departments running smoothly. A big part of making that happen was communicating well with all stakeholders of the athletic department: […]

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The Virtual Reality Cost Of Recruiting Across Non-Revenue-Generating College Sports

When surveying the college athletics landscape, what’s virtually always overlooked are those schools and student-athletes outside the power conferences and non-mainstream sports. That’s a reality entrenched amidst the enigmas of the NCAA… The newfound trend of VR startups venturing into elite college programs only highlights the disparity that exists, with the overall divide, seemingly, growing […]

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