The NBA announced on Friday that its out-of-market subscription package, NBA League Pass, would now be available on Amazon Prime Video. The most compelling differentiating feature of League Pass on Amazon...
The 2018-19 NBA season begins Tuesday night, and basketball fans will have more ways to stream coverage than ever before. SportTechie offers a rundown of what the over-the-top options offer...
Throughout the 2018/19 NBA season, NBA League Pass subscribers will be able to purchase the fourth quarter of single games. Viewing would start in the final quarter and last until...
Basketball is increasingly an international sport, with leagues in Europe and Asia producing talented players who make an impact on NBA courts. To maximize that international presence in the digital realm, the league hired Perform, a digital media and content management company. The multiyear partnership will bring Perform’s content expertise to bear on the NBA’s […]
The NBA began experimenting with micropayments to allow out-of-market fans to watch the fourth quarter of Friday night’s games for just 99 cents. This follows through on a vision shared by commissioner Adam Silver on a sports business innovation panel at CES in 2017. Citing the league’s move from an all-or-nothing season-long subscription to NBA […]
