The champagne and confetti hasn’t been cleared up on South Beach, yet the NBA has to quickly shift gears and promote its future, the NBA Draft. While the Miami Heat and the San Antonio Spurs provided fans with must-see TV in Game 7 of the NBA FInals, a large part of the conversation transpired in […]
As the NBA draft approaches, it’s time to talk fashion. The best thing David Stern has done as NBA commissioner has been the 2005 implementation of the “business casual” dress code for all team affairs. While players like Allen Iverson pouted over the loss of their baggy jeans and t-shirts, most other players embraced the […]
In its continued quest to introduce its best young talent to its ever-growing fan base, the NBA is using its “Rooks” platform as a way to bring insight from the lives of its best up-and-comers to help educate viewers on prospects’ transition from college to the pros. Over the last month, the NBA has been […]
