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4 Ways Under the Radar Technology Is Enhancing America’s Pastime

Right now, technology is revolutionizing the way baseball is being played and viewed. From new equipment and training tools, to new ways we can view and analyze players, baseball is progressing into a new age.  This new age of baseball will use computers to better understand every detail of the game and help improve the […]

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Axe Bat Puts New Hi-Tech Twist on 150-Year-Old Baseball Bat

  Ted Williams, one of the greatest hitters of all time, shared his secrets and beliefs about hitting in his 1970 book The Science of Hitting.  Amongst a wealth of insights in his book that are still read by hitters today, Williams shared an intriguing idea: “Swinging a bat is like swinging an axe.” On its own, this […]

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How Can MLB Digital Marketers Capitalize on New iBeacon Systems?

It has become common practice to utilize smartphones for everything possible.  A smartphone is capable of making the average person feel like MacGyver with a Swiss Army Knife, capable of deploying a vast array of tools in a matter of seconds. Smartphones are evolving at a staggering pace.  Oddly enough, the race to become the […]

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