Update: The NFL has decided to table this proposal and sideline video won’t be instituted for the 2016 season. In 2013, Microsoft and the NFL kicked off a $400-million deal that was set to usher football into a new, more technological era for America’s most popular sport. Among other things, the deal would allow for special NFL content […]
Although the PGA Tour dropped its long-time slogan, “Glory’s Last Shot,” late in 2013, it might not have had its last shot after all. The PGA has been pushing technological development aggressively as of late. In November 2015, it finally got the ball rolling towards the pin. The PGA and Microsoft agreed on a three-year […]
During the AFC Title game this past weekend where the Denver Broncos defeated the New England Patriots 20-18, Microsoft’s sponsorship deal with the NFL stole some headlines. For a short time during the 2nd quarter, the Microsoft Surface tablets, which are now used on every NFL sideline to help players and coaches review plays, suddenly stopped […]
Microsoft has developed a new way for fans, players, and broadcasters to engage with the PGA TOUR through a three-year partnership. “The PGA TOUR is thrilled to enter into this relationship with Microsoft which, at its core, is designed to produce deeper, richer and more immersive content for our fans to consume across all of […]
Everton Football Club have recently become the first club in the English Premier League to utilize their own branded browser for fans to use. The browser will act as a rewards platform across mobile and desktop devices for fans to use when shopping with partnered brands. When users shop with companies such as Amazon, […]
