Microsoft’s game-streaming platform has been rebranded to Mixer, a name that reflects how it seeks to tie more people in together with interactive viewing experiences. The Beam name apparently didn’t do the trick. “We chose Mixer as our new name because it represents what we love most about the service….how it brings people together,” Mixer […]
NEW YORK — Sebastián Lancestremère and his team at Microsoft are helping sports organizations, like Spain’s top football league La Liga, rethink how they connect with today’s fan in the modern digital age. The General Manager of Sports Business at Microsoft recently spoke at Microsoft Digital Difference in Manhattan, highlighting and expanding upon the software and […]
Wasserman and Immersive Experiential partnered to produce the Microsoft Creator’s Lab at the NFL Experience in Houston last month. Featuring a projection dome and an interactive product showcase, the NFL Experience allowed fans to engage with a suite of Microsoft Surface products. Using Sketchable and Paint 3D, visitors had the opportunity to design football helmets, cleats, and jerseys, […]
Imagine the possibilities offered by a place where companies within the sports technology sector could go to facilitate ideas for innovation. That’s exactly what’s happening at the Microsoft-powered Global Sports Innovation Center (GSIC) in Madrid. Opened in May 2015, the GSIC is part of the Microsoft Innovation Centers’ network. “The main goal (of the GSIC) […]
NFL quarterbacks Russell Wilson and Drew Brees, in partnership with Microsoft, are changing how fans connect with their favorite stars when it comes to obtaining autographs. Over the past week, Microsoft unveiled the ‘Social Autograph’, a new way for athletes to digitally sign an autograph with the Microsoft Surface pen and Windows inking technology. Fans can […]
