CHICAGO — Just a few weeks ago, Roy Price, VP of Amazon Studios, was asked during an interview how big of a role sports could play for the company moving forward. After explaining the benefits of sports — engaging and motivating to viewers — he touched on the possibility of Amazon streaming more live events. […]
Building on the momentum of its Thursday Night Football NFL package this Fall, Amazon Prime announced a new foray into the sports world with plans for an exclusive-access documentary series of the Michigan football season. The behind-the-scenes look at the storied Ann Arbor program will be co-produced by the Big Ten Network and will be […]
P.J. Fleck doesn’t care about you if you’re 50 or older. OK, that’s not true, but he cares much more about the 17-22-year-olds who might make his University of Minnesota football program successful. So how do you connect with that age range? It’s simple, and almost anybody could tell you the answer — social media. […]
According to Brian Wagner, the foundation for University of Michigan athletics and its digital strategy is to bring fans not in attendance “into the games.” Prior to Friday’s Orange Bowl, the Digital Strategy and Creative Lead along with his social counterparts took advantage of Periscope’s new live 360 video feature to bring fans closer to the field […]
The Jim Harbaugh Foundation announced on Monday its initiative to bring the Big House, home of the University of Michigan football team, to life for sick kids at C.S. Mott Children’s Hospital in Ann Arbor. A $50,000 from the Foundation to jumpstart the new Harbaugh Fund will now bring virtual reality experiences of Michigan Stadium to patients. […]
