NEW YORK — The Madison Square Garden Company has announced the acquisition of a controlling stake in Counter Logic Gaming, marking a major expansion in the esports space for a company that can provide venues and sports business services. “As esports moves toward franchise league models similar to the NBA and NHL, we intend to […]
As part of a multi-year partnership, the NBA and Discovery Education are giving students a virtual field trip geared towards leveraging basketball to teach subjects around STEM but more specifically, mathematics. On Thursday, both organizations will showcase “Careers That Count: A Virtual Field Trip with the NBA,” a STEM initiative hosted by Jr. NBA Ambassador and […]
NEW YORK — It’s a rock concert and country music show mixed in with some circus and pyrotechnic theatrics. Professional Bull Riders, which now falls underneath the WME/IMG umbrella following its acquisition in 2015, came to Madison Square Garden earlier this year with its Built Ford Tough Series. SportTechie had a chance to tour with […]
NEW YORK — After New York Knicks coach Jeff Hornacek met with the media before the game at Madison Square Garden, NBA Digital and NextVR distributed headsets in the press conference room to showcase the upcoming virtual reality broadcast. Viewers would find that even though Hornacek was now on the sideline, he still seemed just […]
In the sports industry, marketing departments attempt to fill in as many seats and bring in as much revenue as possible. Not only must they compete with other teams, but also other places where consumers could potentially spend their money–because after all, sports is a source of discretionary spending. As a result, techniques are evolving […]
