Just weeks ahead of the official draft for the NBA 2K League’s inaugural season, the NBA is already setting its sights on global expansion. NBA deputy commissioner Mark Tatum said the basketball league is looking to turn its new esports league into a “truly global sport” that can coexist alongside the physical game just as […]
Electronic Arts celebrated the success of a primetime show about the esports Madden Challenge that aired on the CW in December, saying its competitive gaming efforts with Madden and FIFA are appealing to a wider-than-expected audience. The Madden Challenge Special, a one-hour pre-produced show that took viewers behind the scenes of the Madden NFL esports […]
Electronic Arts and the NFL announced on Monday the launch of the Madden NFL Club Championship, an esports event within the Madden NFL Championship Series that involves all 32 NFL teams, marking the largest competitive gaming commitment by a U.S. professional sports league. The competition starts Tuesday with the launch of EA SPORTS Madden NFL 18 G.O.A.T Edition for Xbox One and […]
Since the early 2000s, the NFL and EA Sports have invested in competitions around the Madden franchise on a grassroots, local and regional level. The partnership between the two organizations has spanned 28 years and is starting to take a more formalized shape around more-publicized events, like this past weekend’s Madden 17 Club Series Championship. […]
Wasserman and Immersive Experiential partnered to produce the Microsoft Creator’s Lab at the NFL Experience in Houston last month. Featuring a projection dome and an interactive product showcase, the NFL Experience allowed fans to engage with a suite of Microsoft Surface products. Using Sketchable and Paint 3D, visitors had the opportunity to design football helmets, cleats, and jerseys, […]
