Technology advancements have played a major role in advancing sports and athletic performance in the last century. Just look at how much changed in the 1970s when Nike released its waffle-sole running shoes, and again in 2008 when Speedo released its now banned LZR racing suits. Even in the four years since the 2012 Olympics […]
On August 5th, the nations of the world will unite (and simultaneously compete) in the 31st edition of the Olympic Games. The games are to be held in Rio de Janeiro — Brazil’s second most populous municipality, and the home of more than 6 million Brazilians who will be witness to more than 10,000 athletes […]
The 2012 Olympic games were just as much a marketing competition as they were an athletic competition. Nike chose to “embrace the weird” and as a result came away a big winner. During the “Marketing Mavericks: Driving Innovation” meeting earlier this month at the IMG Sports Marketing Symposium, Nike’s innovative olympic marketing strategies were a […]
