Biometric ticketing will soon be launching at Fenway Park for Boston Red Sox games. Fenway Sports Group is partnering with IdentoGO by Idemia, the company behind TSA Pre, to bring biometric ticketing to its teams. That will include the Red Sox and most likely the Premier League soccer club Liverpool FC, according to Charles Carroll, […]
When four Boston Red Sox games on NESN were streamed live in virtual reality in September, the pilot enabled fans to try watching games wearing Samsung Gear VR headsets with the ability to choose from different 180-degree camera perspectives. For one fan — and those who have heard his story — the ability to do […]
For the last hundred or so years, marketing has been a relatively simple challenge of making the consumer aware of your brand, product or service, explaining the benefits and convincing them to buy. However, the discipline is now undergoing some fundamental changes, brought about partly as a result of the digital media revolution, but also […]
The unveiling of teams for the fifth edition of the 2017 Audi Cup, a two-day pre-season football tournament, had an interesting wrinkle — the press conference was conducted with hologram technology integration. Host FC Bayern Munich had coach Carlo Ancelotti present in physical form at Säbener Straße to discuss the Cup, which will be at […]
Liverpool FC is expanding its effort to connect with their fan base. After partnering with Skype to provide Reds fans with a new way to engage with their club, Liverpool FC unveiled its partnership with Vixlet, a social media network platform based in Los Angeles, to revamp the club’s magazine website into a “next generation […]
