SportTechie — Live Connect RSS



ESPN Introduces Live Connect To Make Their Online Advertising Capture Sports Moments

ESPN recently announced that they will be enhancing the personalization of their online advertising, as they officially introduced Live Connect during the networks’ Upfront presentation, for potential advertisers. The Wall Street Journal profiled how Live Connect allows advertisers to deliver banner ads that are designed to resonate with the interests of individual sports fans, on ESPN.com. The […]

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