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The Delicate Balance of Incorporating Player-Tracking Data Into The NBA

What do tonight’s NBA Finals game, technology and collective bargaining negotiations have in common? Maybe more than you would suspect. When the NBA and NBPA released the new collective bargaining agreement (CBA) set to become effective in July, it marked the first time the league clarified its stance on the use of wearable technology. Article […]

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New Fitbit Alta Blurs Line between Fitness And Smart Watch

The world’s most recognizable wearable brand—Fitbit—has a new product for consumers to be excited about. After releasing the Fitbit Blaze about a month ago, which was seemingly Fitbit’s entry into the smart watch market, the company has finalized the Fitbit Alta for sale. Coming in at $130, the Alta appears to be a hybrid between […]

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