The Cleveland Cavaliers’ LeBron James recently took to Instagram to recognize the murals of himself painted on adjacent basketball courts in Manila that were made to look like smartphones. This is what Nike sees as the future of basketball courts that are digitally connected. Nike has announced the launch of Nike Hyper Court, the first […]
The Amazon Echo’s intelligent personal assistant, Alexa, dishes out its fair share of topical humor. With the NBA Finals in full swing, the Golden State Warriors and Cleveland Cavaliers are not above Alexa’s comedic fodder. Alexa will tell you — if you ask for “a Warriors burn” or “a Cavaliers burn” — a variety of […]
Kevin Durant, Paul George, Aaron Gordon, Kyrie Irving and C.J. McCollum made a surprise appearance at the 2K17 All-Star Tournament in New Orleans to face off against a five-man team called Still Trill that had just won the championship. The NBA players, playing NBA 2K as themselves, proceeded to get trounced in the eSports arena from […]
The Golden State Warriors and the Cleveland Cavaliers are two of the most technologically savvy organizations in the league. Lead by prominent owners with technology backgrounds, both franchises have demonstrated a propensity for implementing tech throughout their operations. Dan Gilbert, the owner of the Cavaliers, and Peter Guber, the owner of the Golden State Warriors, have lead a […]
The following was written by Joe Favorito. Joe has over 30 years of strategic communications / marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. He is a producer of award winning and cutting edge programs designed to increase ROI and minimize cost. Several years ago […]
