For episode 5 of the SportTechie Podcast with Bram Weinstein, we welcome Kraft Analytics Group CEO Jessica Gelman to the show. Gelman heads up KAGR, which provides data analytics, data management, and marketing strategy to the sports-entertainment industry. This new arm of Kraft Sports Group (KSG) came from the business intelligence that Gelman helped build with the Patriots. […]
Earlier this week, Kraft Analytics Group and collegiate marketer Learfield formed a joint data and insights venture, KLEARintel. The new venture will assist college athletic departments in better understanding their fans. An existing Learfield partner, Mississippi State University is the first school to partner with KLEARintel and incorporate its new software data warehouse, predictive analytics and […]
Whether you are aware of it or not, many of the technology tools, apps and programs you use in your everyday life were originally developed by companies to solve internal problems rather than to be a stand alone product. Things like Google Drive, Slack, and even Email, were originally invented to help internal working groups […]
