The much anticipated 142nd Kentucky Derby at the Churchill Downs Racetrack is just a few days away and VenueNext is planning to make the whole experience streamlined for visitors, including betting. VenueNext, founded in 2013, is a technology company with a mission to transform in-venue experiences. The company’s platform unifies the venue infrastructure ecosystem, which gives […]
Last Saturday’s Kentucky Derby at Churchill Downs broke a new single-sporting event wireless traffic record–of its own, at that–with over five Terabytes and upwards of 474 Gigabytes within AT&T’s network for the 290,000 fans in attendance–about 15.3 million social media posts and videos worth of mobile data consumption. Considering that the venue has been around […]
ESPN’s Julie Propper
As sports and brands cultivate their partnerships, data analytics presents an ongoing challenge.
There’s a plethora of social analytics vendors in the marketplace. Yet there isn’t a consensus leader that offers complete value in properly assessing the ROI or ROO impact of a campaign. This topic was broached during the IMG Sports Marketing Symposium earlier this month when ESPN’s Julie Propper said that she’s “not sure if a great way exists yet to fully understand social currency.”
