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#NBADigitalSeries 2013-14: Brooklyn Nets

(SHoP Architects) Deron Williams may very well be one of the best point guards in the NBA, but basketball has always been a team game. The 30 franchises that make up the league have generated a revenue pie in excess of $5 billion. The digital age has enabled this game to reach its worldwide audience anywhere, anytime. Teams can build up their own local fan base through the sundry of platforms available. Much like our #NFLTechSeries, this time SportTechie delves into the digital strategies–from web, social media, mobile apps, and any other technological connection–of each team and analyzes them, including insights from some of the digital executives involved. Today, the #NBADigitalSeries 2013-14 continues with the Brooklyn Nets. Stay tuned to SportTechie this month for...

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The Best NBA Webisode You Haven’t Seen: Life+Times’ ‘Road to Brooklyn’

“Aww man, I’m Jackie Robinson  ‘Cept when I run base, I dodge the pen Lucky me, luckily, they didn’t get me Now when I bring the Nets, I’m the black Brach Rickey” These “Brooklyn Go Hard” lyrics represent part of the theme song for Christopher Wallace’s, also known as Biggie Smalls, biopic called Notorious. It was only appropriate for the movie’s filmmakers to call upon the latest Brooklynite great, Jay-Z, to convey the borough’s story as an entry way to Wallace’s legacy. Likewise, these very same lyrics personify his own stature and influence within the current pulse of Brooklyn, particularly as the Nets establish roots as the first professional Brooklyn sports franchise since the Brooklyn Dodgers.

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