NASCAR drivers are often on the defense about whether they’re athletes. Despite zipping around the track for hours on end in scorching heat, they’re often battling stigmas that they aren’t as athletic as, say, marathon runners or football players. Newly released biometric data from NASCAR driver Jamie McMurray, however, seeks to put an end to […]
NASCAR drivers have been officially allowed to use biometric devices to measure heart rate while driving for the first time this year, and have had mixed feelings using the devices. Devices eligible for use are certain models made by Garmin, Misfit, Polar, Samsung, TomTom and Jawbone. The wrist-worn devices may not transmit data or connect to the […]
With the use of augmented reality, Sunoco is reinventing how marketers activate around the sport of NASCAR and engage fans. Through a recent full-page ad in the Charlotte Observer tied around its ‘Essence of Racing’ campaign from 2016 — specifically how ‘sound’ plays into motorsports — the Official Fuel of NASCAR gave fans an opportunity […]
A rendering of the new HD video board at Texas Motor Speedway — it will a 108- ton display that is 218 feet wide and 94 feet tall. (Texas Motor Speedway)
As the saying goes, everything is bigger in Texas and Texas Motor Speedway is taking that adage the extra mile. The track is unveiling a new video board display, which will be located in the center of the backstretch, will feature a staggering 20,634 square feet of HD display – nearly a half-acre – with dimensions of 218 feet wide and 94.6 feet tall. The entire structure will stand nearly 125 feet above ground level and weigh more than 108 tons.
2012 was a big year in the sports and social media environment. Teams and brands accomplished major breakthroughs by allocating significant resources to upgrade their social presence. Digital engagement transformed from a marketing department fad to a must-have component of their engagement strategies.
Activ8Social, a digital marketing agency for sports and entertainment brands, created the #Sports daily e-newsletter to keep clients and industry professionals current on what’s trending in sports and social media. Subscribers were recently polled on their choices for the best of 2012 across a range of categories in the inaugural #Sports Awards.
