SportTechie — ISPO Munich RSS



Bogner’s VR Experience Showcases Sportswear Company History To Consumers

At ISPO Munich, a massive four-day trade show focused on sports markets and products, German sportswear company Bogner and the Fraunhofer Institute for Integrated Circuits presented a virtual reality experience from Holodeck VR in response to the digitalization of the sports goods trade. When visitors to the Bogner booth slid VR headsets over their eyes, they were transported to […]

Continue reading