The Tennis Channel will become the digital home of women’s tennis in a landmark five-year agreement beginning in January 2019. The sport’s principal organizing body, the WTA, is building on...
China’s online video content service platform, iQIYI, is continuing to give users more access to global sports broadcasts. iQIYI recntly signed a five-year agreement with the PGA TOUR that allows users to stream more than 40 PGA TOUR tournaments a year. And now, iQIYI is collaborating with the Women’s Tennis Association for a 10-year deal that will […]
The PGA TOUR has recently made more tech-based efforts to attract more fans and engage their existing ones. A few days ago, Microsoft partnered with the PGA TOUR to provide new data-driven fan engagement. Now, the PGA TOUR wants to further this engagement to fans worldwide with the signing of iQIYI as the official Digital […]
